Exclusive: Tripolone on the growth of luxury and lifestyle brands for IHG

Demand for luxurious and lifestyle resorts has returned with guests searching for good quality, memorable encounters throughout their remain. IHG Motels and Resorts Handling Director – Australasia & Pacific, Matt Tripolone, shares an insight into these significant segments.

Attendees are ever more searching for hyper-local, experiential travel, and life style models these types of as Hotel Indigo and Kimpton excel in this space, participating in on the lifestyle and heritage of the local neighbourhood by way of motivated structure, culinary encounters and provider.

Resort Indigo Brisbane City Centre not too long ago opened and has performed an outstanding job of weaving in local neighbourhood tales by means of the energy of artwork. A large blue wren artwork by Blends was motivated by nearby writer Trent Dalton and his renowned novel Boy Swallows Universe, when a huge mural at the entrance to the resort by Bronte Naylor and James Hornsby depicts the legacy of the suffrage movement in Brisbane. These artworks inspire discussion and conversation and are a huge asset to the resort and help form what our Hotel Indigo model stands for.

F&B is definitely a major aim in the luxurious and life style area right now. House owners are eager to create participating F&B principles in their lodges and our luxury and way of life brand names increase to the occasion every single time. Our hotels have excellent partnerships with perfectly-known cooks, these types of as Luke Mangan at Kimpton Margot Sydney and Scott Pickett at InterContinental Sorrento. What these pairings do, is build an added degree of exclusivity and allure for company keeping at our accommodations and we’re energized to be escalating our partnerships in the F&B place as we transfer by means of the relaxation of the 12 months.

New Zealand, which has long been a mecca for the luxury seeker, is a industry we are viewing solid development, with proprietors keen to improve their luxurious and life-style footprint in the country. Design has commenced on the new InterContinental Auckland, which guarantees to provide next era luxury to the metropolis when it opens in 2023, and we have just opened voco Auckland with companions Pro-invest which offers the city’s tallest rooftop bar. We are hoping to carry on the momentum with far more progress in the New Zealand market place to appear.