Hotels

Hotel websites – Avoid these 5 mistakes

Debbra Szafryk 2 years ago 2 min read

Do you want to design a hotel website? Then make sure you avoid the following five mistakes. Find out now what hotel websites are all about.

Don’t assume that longer websites are better

Hotel websites need to be clear and easy to navigate to give users the best possible experience. Longer pages can lead to confusion and frustration as users struggle to find the information they are looking for. Hotel websites should provide all relevant information in a logical and straightforward manner, e.g. descriptions of amenities, room types, rates, contact information, etc., without overwhelming the reader with an excessive amount of content.

Ultimately, shorter web pages lead to higher user activity, as visitors can quickly find what they need without having to wade through endless amounts of text.

Don’t focus exclusively on your products or services

Websites for hotels should also include content that is relevant to the hotel and its location. This can include blog posts, events and activities in the area, interesting facts about the city or region and other information that helps visitors get to know your establishment better.

Don’t forget to include clear calls to action

Marketing for hotels also involves providing website visitors with opportunities. Make sure you include clear and concise calls-to-actions (CTAs) on your website. Hotel websites should have multiple CTAs so that users can easily find out how to book a room or contact you. Make sure all buttons and links are clearly labelled and placed prominently on the page.

Don’t forget to show pictures of the hotel

Pictures are also an essential part of any hotel website. These should show the best that their establishment has to offer in terms of rooms, facilities and local attractions.

Do not write for search engines

Hotel websites should provide valuable and meaningful content for their readers and not just be designed for search engines. If you write quality content that is specific to your audience, your website will be both informative and engaging.