The Fall of the Traditional Dining Experience?

Published by: Ricardo Tellez

The hospitality and, extra specifically, the food and beverage (F&B) business are two that dwell by the motto: “if it ain’t broke, never repair it.” In contrast to pretty much just about every other marketplace, the F&B sector prefers to stick to custom even with the incredible leaps in know-how made in the past many years, quite a few places to eat have trapped to utilizing pen and paper. Even so, in latest many years there have been glimpses of a shift in this mentality. Instead of uniformity and conformity, individuals have begun to seek new and one of a kind experiences. Moreover, with the rise of social media platforms, celebrity chefs have boomed, letting them to unleash their creativeness and curate dishes couple of could ever dream of. Sadly, the restaurant venues themselves have rarely improved, as most venues consist of the exact components: four walls, tables and chairs.

Astonishingly, a solitary pc utilized to occupy an overall space, but now it suits in the palm of our hand. For the duration of that time, the evolution of restaurant venues has remained stagnant. The good thing is, there are a several providers that have been experimenting with augmented truth (AR) and 3D modeling that intention to revolutionize the standard eating experience. These systems can transcend the gap amongst the things we see on a monitor and what we see in true everyday living.

Whenever a restaurant implements AR, they let clients to working experience a new dimension by way of their cell phone. The cafe team Vino Levantino partnered with the technological innovation organization Kabaq in an energy to modernize the classic static menu – allowing for consumers an unparalleled view of their dishes. Employing their smartphones, customers can load the cafe menu and see a listing of dishes supplied by the location. Unlike regular menus, shoppers can select any dish, and a 3D illustration of it will look on their desk, which they can see on their telephone display. This lets the visitor to visualize the dish from multiple angles in advance of they location an buy, with the capacity to see its texture, presentation, and how every component is utilized in the dish. Not only is this technological software advantageous for the client who gets to practical experience the cafe menu in a distinctive way, but it also brings gains to the owner. A analyze conducted by Kabaq observed that considering that the implementation of AR in the menu, dessert revenue increased by 25 %. This proves that not only can technological innovations elevate a standard dining experience – they can also reward its adopters.

Even though this partnership involving Kabaq and Vino Levantino showcased the electric power of AR for restaurant menus, its application does not have to have to be limited to that sole aspect of the cafe marketplace. In point, the corporation Le Petite Chef has developed an overall eating experience about the use of AR and 3D modeling. Le Petite Chef is a two-hour eating practical experience in which display projectors display screen a virtual film on the tables. Upon arrival, buyers pick out dishes from a established menu of at minimum four programs. Soon thereafter, the restaurant’s lights will dim, and the show will start. The prospects will witness a cartoon chef walking all around their table and interacting with virtual aspects that he will use to prepare the customer’s selected dish. When the cartoon chef has concluded the dish, the restaurant’s lights will brighten, and the true dish will be introduced to the table. Le Petite Chef has come to be a worldwide sensation, and this practical experience can be uncovered in more than 30 nations around the world, in luxurious cruises and accommodations this kind of as the Ritz Carlton in Los Angeles. This is a a person-of-a-kind experience that prospects are clamoring to witness, as many destinations are absolutely booked months in advance. Additionally, it can potentially bring engaging earnings to its owners as the Ritz Carlton site rates $145 USD for every individual.

Today’s prospects are fatigued of the traditional restaurant practical experience they want some thing new and fresh new. Fortuitously, social media platforms enable dining establishments all all around the globe to obtain around the world exposure. On the other hand, the eating places that can harness impressive know-how and carry out it in their venues to generate unique ordeals will be the ones that get the most notoriety and, most likely, gains. Consequently, it is essential that cafe proprietors and professionals search for methods to use these technologies to achieve sector share and stay away from the threat of getting out of date.

This weblog put up acquired Second Place in the Drop 2022 HFTP/MS Worldwide Hospitality Organization Graduate Scholar Site Competitiveness offered by the HFTP Foundation. Contributors are learners participating in the Master of Science in World-wide Hospitality Company, a partnership among the Conrad N. Hilton Faculty of Global Hospitality Management at the University of Houston, the Faculty of Hotel and Tourism Administration at Hong Kong Polytechnic University and EHL. The weblog posts that acquired the leading scores will be posted on HFTP Hook up via March 2023. Study more at HFTP Information.

Ricardo Tellez is is a scholar in the Master of Science in World Hospitality Small business with a passion for the meals and beverage (F&B) sector. He enjoys finding out about how restaurants are evolving to entice modern-day-working day individuals and looking into approaches for cafe owners to boost profitability with new technologies methods. When doable, he travels all through the environment to go to and working experience renowned cooks and well known culinary venues.

Methods:

• Ferrandez, C. (2022, June 16). Augmented reality cafe ordeals: 5 examples. Poplar Studio. Retrieved October 28, 2022, from https://poplar.studio/weblog/augmented-truth-cafe-experiences-5-examples/
• Kavanaugh, M. (2019, February 23). Augmented fact will allow restaurants to serve up 3-D dishes. Restaurant Insider. Retrieved Oct 28, 2022, from https://upserve.com/restaurant-insider/the-foreseeable future-of-cafe-menus-augmented-fact/
• Le Petite Chef. (2021). Thrilling adventures await you! Le Petit Chef – The smallest chef in the Earth! Retrieved Oct 28, 2022, from https://lepetitchef.com/
• Trinh, T. (2017, November 25). What’s on the menu? augmented actuality and 3-D meals versions. VOA. Retrieved Oct 28, 2022, from https://www.voanews.com/a/augmented-actuality-3-d-food-styles-on-the-menu/4136235.html
• Yeo, P. K. (2022, March 11). The uncomplicated, Ig-pleasant delights of downtown’s Le petit chef. Time Out Los Angeles. Retrieved October 28, 2022, from https://www.timeout.com/los-angeles/news/the-uncomplicated-social-media-welcoming-delights-of-le-petit-chef-at-the-ritz-carlton-030222