Aleph and Fauchon team up for Middle East and Africa hotel development

With a emphasis on cosmopolitan cities and luxurious leisure places, the Fauchon L’Hôtel portfolio will comprise boutique motels, retreats, seaside clubs and residences in outstanding places with excellent culinary ideas and indulgent personal services.

Fauchon record

Started in 1886 by Auguste Fauchon, Fauchon is a luxurious up to date gastronomy brand with a French DNA, comprising a collection of over 100 retail boutiques, gourmet cafes and dining establishments in 50 nations.

In 2018, Fauchon opened its 1st luxurious boutique resort, Fauchon L’Hôtel Paris, adopted by Fauchon L’Hôtel Kyoto in 2021 as the Parisian brand’s initially international hotspot. Today, Fauchon Hospitality has 5 boutique inns in the pipeline, like Fauchon L’Hotel Riyadh in Saudi Arabia, with a concentrate on to attain a assortment of 20 resorts by 2030.

Glam principle

The brand’s promise and concept is centred all over the acronym GLAM: ‘Gourmet’, showcasing Fauchon’s bespoke reinvented in-space mini bar, the Gourmand Bar ‘Location’ for a lively and lavish way of living ‘Arty & Artisans’ for innovative lodge expert services and encounters with a Fauchon contact, and ‘Mesdames’, the brand’s female touch typified by the Fauchon Natural beauty Spa, French magnificence makes as features, in-area lights and signature walk-in wardrobes.

Just about every resort or vacation resort will also attribute signature Fauchon food and beverage principles this sort of as the Grand Café Fauchon and retail.

Exceptional possibility

Bani Haddad, founder and MD of Aleph Hospitality, reported: “We are properly conscious that an chance of this grandeur doesn’t occur quite generally. We are excited and humbled to be partnering with Fauchon Hospitality. 

“We glimpse forward to providing the brand’s famous glamorous Parisian ‘art the vivre’ knowledge to hotel attendees in the Center East and Africa. We feel the location has tremendous possible for the aspirational and innovative manufacturer working experience available by Fauchon L’Hôtel.”

Flawless supply

Jacques-Olivier Chauvin, CEO of Fauchon Hospitality, pointed out: “We are delighted to have partnered with Aleph for advancement in the Middle East and Africa, which provides globe-course resort management professionalism and credibility to our proprietors and investors. This area is crucial to Fauchon Hospitality because a significant aspect of our buyer base is located in this region and common with our present Fauchon retail outlets.

“With Aleph, we can be assured our signature Fauchon design and company will be flawlessly delivered to clients across the region as we expand our hospitality business enterprise. I am fired up about the probable of this partnership which unites a potent, globally recognised brand name collectively with an working company mentioned for its excellence and dynamic administration type.”

Aleph concentrate on

Aleph Hospitality, which has focused 50 resorts in the Center East and Africa by 2026, manages accommodations right for house owners, both with a franchise for branded attributes or as a white label operator for independently-branded lodges.

Developments in its pipeline across Africa involve Four Factors by Sheraton Monrovia, a 111-key web page opening in Q2 2023 in Liberia and the 200-space Century Park Resort and Residences Kigali, arriving in the Rwandan money in 2025.